Freya

A speculative design project centered on data collection and the increasing impact of the beauty industry on everyday life. Imagining a future that sees beauty trends changing daily and cosmetic surgery available in the form of over-the-counter medication and kits, we developed the fictional trend-setting brand Freyə Beauty and its flagship product, the smart mirror Gləre. Through the mirror, users learn about the "face of today" displayed with the assistance of AR filters, and their adherence to the cosmetic parameters is measured via AI-powered facial recognition and ranked on a dedicating web platform, creating a conflicting sense of belonging and competition in the community. BA thesis @ Politecnico di Milano